{"id":2142,"date":"2019-03-19T13:34:00","date_gmt":"2019-03-19T13:34:00","guid":{"rendered":"http:\/\/geotourist.com\/news\/?p=2142"},"modified":"2021-01-27T11:18:34","modified_gmt":"2021-01-27T11:18:34","slug":"digital-responsible-tourism-first-unites-edinburgh-social-enterprise-and-tourism","status":"publish","type":"post","link":"https:\/\/geotourist.com\/news\/2019\/03\/19\/digital-responsible-tourism-first-unites-edinburgh-social-enterprise-and-tourism\/","title":{"rendered":"Geotourist Unites Edinburgh Social Enterprise and Tourism"},"content":{"rendered":"

New audio tour encourages people to donate to social enterprises whilst exploring Edinburgh<\/strong><\/p>\n

\"\"Geotourist and Invisible Cities’ new audio tour of Edinburgh helps visitors learn about social enterprise in the city and donate to their cause via the app. The project is a digital first, promoting responsible tourism, allowing visitors to explore the city in a different way, introducing visitors to some of the city\u2019s social enterprises as they take in the iconic sights and tell some of Edinburgh\u2019s lesser-known stories.<\/p>\n

Put together by Invisible Cities \u2013 the social enterprise that trains people affected by homelessness to become walking tour guides of their own city – the tour will direct donations to social enterprises via the \u2018Donate Now\u2019<\/a> button on the Geotourist app.<\/p>\n

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The founder of Invisible Cities, Zakia Moulaoui, said: \u201cThe tour is a snapshot of some of the great social enterprise initiatives we have in Edinburgh. It allows people to be inspired by some of the work going on while exploring the city in their own time.\u201d<\/p>\n

Starting in the Grassmarket, the tour passes Edinburgh Castle, wanders through Princes Street Gardens, Rose Street and George Street before returning to the Grassmarket. The tour takes people on a journey that features 5 social enterprises and narrates some of the city\u2019s stories along the way.\u00a0 Using GPS technology, the app pinpoints where users are and triggers audio content as they pass by points of interest.<\/p>\n

Zakia said: \u201cWe\u2019d be delighted if further social enterprises came forwards and wanted to become part of the tour.\u00a0 There are about 5,600 social enterprises in Edinburgh which collectively contribute 2 billion pounds to the economy, employing over 80,000 people full time.\u201d<\/p>\n

Zakia continued, \u201cScotland is one of the best places in the world to start a social enterprise, from funding to peer support. There is a wide network to help and accompany you along the way.\u201d<\/p>\n

The tour so far includes the following social enterprises:<\/p>\n