{"id":3671,"date":"2022-07-27T11:26:07","date_gmt":"2022-07-27T11:26:07","guid":{"rendered":"https:\/\/geotourist.com\/news\/?p=3671"},"modified":"2022-07-27T11:26:07","modified_gmt":"2022-07-27T11:26:07","slug":"drive-visitor-value-through-ar","status":"publish","type":"post","link":"https:\/\/geotourist.com\/news\/2022\/07\/27\/drive-visitor-value-through-ar\/","title":{"rendered":"AR – Increase Your Value Through Engagement and Interactivity"},"content":{"rendered":"

Amplifying Reality With AR<\/h1>\n

\"\"<\/a> For destinations and organisations that want to bridge the gap between the real word and the digital version, AR (Augmented Reality) is proving to be a happy medium<\/strong>. Offering a more immersive experience but easily accessible for technology users of all levels, AR makes life a little bit brighter.<\/p>\n

AR has been on the rise for the last decade, mainstreamed through widespread adoption of mobile smartphones. We\u2019ve included AR within Geotourist 2.0<\/strong> and we\u2019ll explore in greater detail how it can drive greater user engagement.<\/p>\n

AR refers to an enhanced view of real life which is created by overlaying virtual content, including dynamic web content, graphics, video and it can be triggered by either an image or a location, or a mixture of both.<\/strong><\/p>\n

Why would I want AR?<\/h2>\n

AR is being used by millions of brands all over the world and has been widely adopted and accepted by users. Visitors have come to expect digital delivery of \u2018extras\u2019 to entice and delight them and to let them live life through their phone. And because they\u2019ve experienced AR from other brands and organisations, they come to expect it from you.<\/strong><\/p>\n

It\u2019s about brand connection<\/h2>\n

In creating AR content that immerses users fully in the world around them, you\u2019re also developing and\"\"<\/a> strengthening the depth of connection<\/strong> that they feel with and towards your destinations. It\u2019s here that the need for return visits embeds and where the seeds of word of mouth are sewn.<\/p>\n

By transforming a passive relationship with users in to interactive engagement, you\u2019re switching users on to your brand and plugging them in.<\/p>\n

Boosting Your Brand<\/h2>\n

With increased engagement and a more meaningful user experience, AR has been shown to increase the perceived value of brands and destinations.<\/p>\n

Positioning your brand as a progressive and innovative entity is critical to win the hearts and minds of Gen Z and merely the starting point to get up and coming Generation Alpha to pause for breath.<\/strong><\/p>\n

What AR can do for you \u2013 and your visitors<\/h2>\n